Friday, April 17, 2009

Bordeaux 2008 primeurs campaign in full swing

This blog once was a welcome (inter)active tool besides Bordoverview, but during an overheated Bordeaux 2008 primeur campaign like the one of today, the perfect tool is Twitter: as soon as there is a new release, it is instantly twittered around, discussed, criticised, welcomed, etcetera. The blog, by nature, is lagging behind, and until now I also didn't have time to update it. So this is a short wrap up of the week we had.

See here what I wrote just before the start of the campaign, on 5 April: "I cannot think of any other industry where one party has the capability to get an entire market back on its feet again." By seriously cutting down prices. And that is what happened. We saw some spectacular releases, and people started buying again.

But it was not just the low prices that did the trick. What the châteaux also did was release only very small quantities. This obviously helped the sales (like if you snooze, you loose), but it might also give the châteaux the possibility to sell at a higher price later...

Anyway, with the current release prices there are some very interesting wines to buy. Below are the key releases for the reds with the average consumer price − all numbers can be found on Bordoverview (these days this site serves more than 1.000 unique visitors per day).

On 14 April Château Latour (€ 175) kick-started the campaign with a spectacular price drop of more than 45% (compared to Latour 2007). Les Forts de Latour is sold at around € 64 (€ 74 in 2007). These releases were followed by:

15/04 Château Haut-Marbuzet 2008, St-Estèphe (€ 30, −11%)
15/04 Château Léoville-Barton 2008, St-Julien (€ 38, −22%)
15/04 Château Langoa-Barton 2008, St-Julien (€ 28, −26%)
15/04 Château Gruaud-Larose 2008, St-Julien (€ 32, −19%)
15/04 Château Mouton-Rothschild 2008, Pauillac (€ 162, −50%)
15/04 Château Clerc Milon 2008, Pauillac (€ 31, −10%)
15/04 Château d'Armailhac 2008, Pauillac (€ 27, −6%)
16/04 Château Gazin 2008, Pomerol (€ 40, −4%)
16/04 Château Léoville-Poyferré 2008, St-Julien (€ 37, −23%)
16/04 Château Lafite-Rothschild 2008, Pauillac (€ 175, −45%)
16/04 Château l'Evangile 2008, Pomerol (€ 82, −28%)
16/04 Château Duhart-Milon 2008, Pauillac (€ 31, −8%)
16/04 Château Margaux 2008 (€ 175, −45%)
16/04 Pavillon Rouge du Ch Margaux 2008 (€ 37, −28%)
17/04 Château Giscours 2008, Margaux (€ 31, −18%)
17/04 Château du Tertre 2008, Margaux (€ 23, −6%)
17/04 Château Lynch Bages 2008, Pauillac (€ 44, −20%)
17/04 Château Les Ormes de Pez 2008, St-Estèphe (€ 19, −7%)
17/04 Château Lynch Moussas 2008, Pauillac (€ 22, −5%)
17/04 Château Pichon-Lalande 2008, Pauillac (€ 54, −32%)

Some of these I offer on my website www.bordeaux-2008.nl.

Last week I tasted a series of 30 Bordeaux 2008 samples and my idea was to write about that, but that will be in my next posting.

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